The Story of Loevik & Sons

The Origin: Lövik & His Son

It all started with a dog named Lövik.

Quiet by nature, loyal without condition – always there, from packed arenas to quiet hotel rooms. When Junior was born, the family story grew. Two dogs. Two brothers. And the quiet confidence that the best things in life don’t shout.


“Naming the brand after them felt right. Loevik & Sons is a tribute to that kind of presence. To the quiet strength you carry when you know who you are – and don’t need to prove it.”
- The Zverev family, founders of Loevik & Sons

A family with its own rhythm

Loevik & Sons was founded by the Zverev family – a family whose life has long unfolded between airports and arenas, always seeking stillness in the in-between moments. The brand reflects a way of moving through the world with quiet confidence and a sense of ease.

It’s not about making statements. It’s about feeling like yourself – without needing to explain why.

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Doing Good with Every Purchase

The Alexander Zverev Foundation supports children living with type 1 diabetes – a cause that is deeply personal to the Zverev family. Alexander himself lives with the condition and has long been committed to raising awareness and helping others live freely and actively despite their diagnosis.

Loevik & Sons and the Foundation are closely connected by a shared belief in quiet strength – in moving through the world with calm, dignity and purpose.

Every piece from the Foundation Line contributes to this mission. A portion of each sale goes directly to the Foundation and to selected animal shelters that give dogs like Lövik and Junior a second chance.

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Quiet design. Loud meaning.

The Foundation Line